Reserve Coffee Packaging
Starbucks Reserve is a selection of the rarest, most extraordinary coffees that Starbucks has to offer. It’s where the brand pushes the boundaries of coffee craft, developing unique roasts for individual lots and experimenting with coffee as an art form—brewing, aging, infusing and blending it into imaginative and often surprising creations. Through the Reserve Roasteries and bars, Starbucks shares discoveries and the enjoyment of exceptional coffee with the world.
To create packaging as individualized and covetable as the coffee itself, each roast features a distinct coffee card with layered illustration and custom typography that tell a unique story about the coffee’s background and journey. Illustrations are updated year over year to ensure that returning favorites stay fresh and reveal additional details about their stories. These cards are attached to a matte black-and-copper coffee bag, secured with a matching copper clip.
Over the years, I’ve influenced the work of the Starbucks Reserve brand through both hands-on design as well as visual direction. Please reach out if you’d like to learn more about my role across the work!
Over the years, I’ve influenced the work of the Starbucks Reserve brand through both hands-on design as well as visual direction. Please reach out if you’d like to learn more about my role across the work!
