In The Comfort Of
In The Comfort Of is an Asian-American owned vintage furniture and home goods shop created by Alana Tang. It is dedicated to curating impeccable designs for the home while encouraging sustainable shopping practices. With the founder’s unique talent for finding treasures hidden in plain sight, the ITCO brand has become a favorite amongst collectors and design lovers.
A clean and minimal wordmark was created as ITCO’s primary logo, customized yet straightforward in order to allow the furniture pieces to truly shine.
A clean and minimal wordmark was created as ITCO’s primary logo, customized yet straightforward in order to allow the furniture pieces to truly shine.
To further extend the brand’s visual direction, a suite of icons inspired by ITCO’s signature finds were created featuring silhouettes of plinths, vases, arches and lamps. Textural elements reminiscent of marble and natural stone were also used, drawn from the materials that the brand has quickly become known for. The color palette leans on neutrals with an accent of unexpected chartreuse to lean into the vintage feels.
This project is a work in progress! Check back in the future to see the final visual identity for In The Comfort Of.
This project is a work in progress! Check back in the future to see the final visual identity for In The Comfort Of.
